Today, we’re going talk about if your pricing should go on your website.
Some people say heck no! Others say, of course!
So which one is it? In this video, we’ll evaluate both sides of the coin so you can decide what’s right for you.
So, here’s why some people say do not put pricing on your website.
Your competition will find out. Some people just don’t like it when their competition has a competitive edge and could potentially copy your menu of services and pricing.
It could scare customers away:
Some people will see the price and bounce without ever really understanding what it is that you have to offer.
If you want to change your pricing, some people think it’s harder to do that when your pricing is out there so publicly.
Now let’s talk about the flip side of it…
Here’s three reasons why people say heck YES to putting pricing on your website.
Customers are looking for pricing.
Some people that customers are searching for pricing so you should give it to them anyway.
Saves you time.
The other reason people say that you should put pricing on your website is because it saves you time. If you don’t have time to speak to everyone who could be interested in working with you, then putting your pricing on your website will save you time.
It makes things easier for your client.
If pricing is on your website, it makes the research process easier for your client in terms of figuring what could possibly work for their budget, and what may not.
Okay, so now that we’ve covered 3 arguments for and 3 arguments against, here’s my take on pricing…
I think it depends on your business. If you’re a product based business, then obviously people are going to want to shop around and they’ll want to see price right away.
But, if you’re a service based business – I really don’t the decision to work with someone for a particular service is based on price alone.
That being said, people generally have a baseline for what they’re looking to spend, and as long you are within a certain range – they’ll consider working with you if they really like what you’re about.
For me, because I work primarily one-on-one clients and feel that what I offer is a personalized service, I want to know just as much that that client is right for me and they probably want to know if I’m right for them.
So, what I tend to do is put starting at prices on the website. So, on my photography website, I have photography starting at $5000 and people see that right as their about to fill out the contact form.
If $5000 is way outside of someone’s price range, then they’re like not going to contact me and saves both me and them time.
But, if someone does fill it out, then I know they’re seriously interested. So, I want to speak to them to see if it’s a good fit.
I’m more in the camp of wanting to build rapport and relationships with potential clients, and I think if you just give out your pricing, you could be missing out on an opportunity to speak with them and build further connection.
So, my take – be somewhere in the middle. I like starting at pricing and general information about packages and services on the site – but if you’re a service based business, I wouldn’t recommend sharing the entire menu of services and pricing publicly.
In the comments below, or in our FB group, let me know what other questions you might have when it comes to pricing.
Hope this helps!
See you next time!